Marketing Activities

Our aim, as shapers of the Island’s economy is to attract and create new investment and opportunities which will make the Isle of Wight a more prosperous place for the whole community. A strong brand is essential for the continuing growth of our economy.

Our marketing campaign includes a promotional video produced to attract new investors, visitors and residents. This portrays the Island through the core brand values.

IWEP are also working to develop a range of marketing and promotional tools which other businesses can use to enhance their own marketing of products and services and by association promote the Island. You may have seen the Isle of Wight logo appearing on adverts and brochures, as well as on banners and flags at various events.