Inspire

Through research we identified a number of issues that adversely affected levels of investment and economic prosperity including poor perceptions and lack of aspiration. The Inspire campaign has been working to overcome these issues.

The Inspire project has allowed us to deliver the identity of the Isle of Wight, both on and off the Island, changing negative perceptions through promoting a positive and realistic image.

Through Inspire, the Isle of Wight is developing its own brand based on a new set of messages which position the Island as a vibrant place, where business really can be a pleasure.

Isle of Wight Logo

The Spirits Raised logo was designed to promote the Isle of Wight to the identified target audience covering both business, investment and tourism. This logo works in conjunction with our overall marketing activities to promote the Isle of Wight as an exciting and vibrant place.