Primary and Partner Users

The Spirits Raised logo can only be used by licensed brand associates. These fall in to two categories:

Primary Users – users whose business is the promotion of the Isle of Wight as a whole, either as a tourism or investment destination – for example the Isle of Wight Economic Partnership or Isle of Wight Tourism. In these cases only the Spirits Raised logo will appear and not that of any other organisation.

Partner Users – Businesses and organisation who promote the Isle of Wight alongside their own business such as Wightlink or Red Funnel. Please see the section on dual branding for guidance.