As award winning experts for the Isle of Wight Economy we deliver key regeneration projects, attract investment & business to the South East, assist local companies & help with relocation to the Isle of Wight.

Focal Audiences for the brand

One of the main purposes of the brand is to attract new people and new investment to the Island. In the research we found a small number of key audiences that seem most open to the attractions of the Isle of Wight and therefore most predisposed to buy what the Island has to offer. These audiences are shown here along with the messages or 'hooks' that seem most likely to appeal to them.

Potential Audiences   

  • savvy, self starting business able to work remotely 
  • energetic hobbyists, activity breakers, water sports enthusiasts
  • exploring families
  • health minded people
  • specialist industries

Resonant Hooks

  • A more balanced lifestyle choice
  • A less manufactured, more earthy outdoor experience
  • A safe and enjoyable learning environment
  • A natural well being retreat
  • A hub for marine related and water orientated technologies